Selling Advice

  1. selling_advice.jpgFirst Impressions Count
    Make sure the house and the garden are well presented. De-cluttering is essential. Potential buyers want to envisage their own furniture and how it will look in your property. This is much easier if they are not distracted by your belongings. Remove your pets and their belongings during the inspections. Also make sure you scoop the poop, the last thing you want is a buyer walking your pets droppings through your beautifully styled house. If you smoke do this outside for a few weeks before and during your sales campaign. At O’Gorman’s we can provide you with many more tips on presentation and marketing. We also have stylists and tradespeople available to assist you.


  2. Photo’s
    You need your property to stand out from the crowd. Dark, cluttered unprofessional photo’s do not show a property in its best light and do not attract premium buyers. They attract bargain hunters, and unless you want to attract this type of buyer you need a professional photographer.


  3. Marketing
    Marketing is essential; it should be tailored to your budget but more importantly to the value you want buyers to place on your property. Carefully decide on the type of marketing you choose as it will reflect on price perceptions and your motivation to sell to potential buyers. At O’Gorman & Partners we have the expertise and flexibility to design a marketing campaign that suits your property and you.


  4. Pricing
    Accurate pricing is essential. It is too late to have the pricing talk in the middle of your campaign, for buyer perception, it is much better in a campaign to put the price up than to have to wind it back.


  5. Do your Own Research
    Before interviewing agents to sell your home make sure you have done your ‘due diligence’ by knowing the market in your area at the time you want to sell. Information from 12 month ago is not current, you need to look at comparable sales from the previous 3 to 6 months and what is currently for sale. Attend other opens and auctions of properties similar to yours, the outcome will give you an idea of where your property sits in the market.


  6. Be Realistic
    No one can get it right 100% of the time, listen to what the market is telling you. If necessary, adjust your price and marketing in a timely manner. Holding out may mean you are still the owner at the end of the campaign. This just makes it more difficult to sell the second time around as astute buyers will know the history of your property.


  7. The Agent
    At O’Gorman & Partners we will give you the right advice. We have better systems and access to more information than simply telling vendors what they want to hear. Our pricing is accurate, our marketing is flawless and our strategies work. Our results speak for themselves.